HubSpot Certifications Requirements & Prerequisites
Everything you need to know before registering for the HubSpot Certifications, eligibility, cost, format, and what to expect on exam day.
Cost
Free
Provider
HubSpot Academy
Validity
2 years
Available
Global
Education
Check official exam requirements
Experience
6-12 months of relevant experience recommended
Specific Requirements
- None for the open catalogue. HubSpot Academy is publicly available to everyone, and an account is free with no credit card required.
- A HubSpot account created with an email address and a company name and URL. HubSpot does not validate the company name or URL, so any values work, but some domains are refused at sign-up, including hubspot.com, google.com, linkedin.com, facebook.com, and test.com.
- A browser that can play HubSpot Academy video. If your network blocks it, HubSpot recommends whitelisting anything from app.hubspot.com/learning-center.
- For certifications with practical exercises, access to a HubSpot account you can work in. The HubSpot Marketing Hub Software certification specifically requires a Professional or Enterprise subscription to complete its 9 practical exercises.
- For the Agency Partner Certification, the HubSpot Marketing Software Certification is a stated prerequisite.
- For the HubSpot Certified Trainer program, employment at a Gold, Platinum, or Diamond tier HubSpot Solutions Partner plus valid Inbound Marketing, Inbound Sales, HubSpot Marketing Software, and HubSpot Sales Software certifications, an accepted application, and a pass in the HubSpot Trainer Certification.
- No proctoring, identification document, test centre booking, or scheduled sitting is required for any HubSpot Academy exam.
Number of Questions
HubSpot publishes no question count for any certification exam, on the course pages or anywhere else public, and its Exam panel is documented as showing the time limit only. You will not know how many questions you face until the exam opens. HubSpot states that scores are determined automatically by its grading software, which divides your correct answers by the number of questions.
Duration
180 minutes. HubSpot's certification support page states you have three hours to complete an exam and that the timer starts as soon as you view the first page of questions. Individual exams set their own limit inside that window. HubSpot's FAQ tells you to open your course's left sidebar, scroll to the bottom, and click Exam: the right panel details the time limit for that exam. Check it before you begin.
Question Format
Multiple-choice questions drawn from the course video content, Scenario questions that apply a framework to a described business situation, Questions on HubSpot product navigation and tool behaviour in the software certifications, Lesson quizzes inside the course, separate from the exam: 4 in Inbound, 5 in Inbound Sales, 8 in Digital Marketing, 9 in Email Marketing, 10 in HubSpot Marketing Hub Software, Practical exercises submitted inside a HubSpot account, required for some certifications: 1 in Email Marketing, 9 in HubSpot Marketing Hub Software
Passing Requirement
HubSpot does not publish a pass mark, for the catalogue or for any individual exam. The only scoring mechanism it documents is that its grading software divides your correct answers by the number of questions. Any specific percentage quoted as the HubSpot pass mark does not come from HubSpot.
How It Is Delivered
Entirely online and unproctored through HubSpot Academy in a browser. There is no test centre, no webcam requirement, no ID check, and no scheduled sitting. Exams can be started at any time from the course sidebar.
Languages Offered
English, German, Spanish, French, and Japanese for the Digital Marketing and Inbound Sales certifications, German, Spanish, French, Japanese, and Portuguese for the Inbound Certification, HubSpot describes its certifications overall as globally recognised across 5 languages; the available languages are listed on each individual course page
Rules specific to this exam
- Practical Exercises: Some certifications require graded practical exercises in addition to the exam. HubSpot states that each individual must submit their own work, that the buyer persona exercise in the HubSpot Marketing Software Certification is the only exercise that can be submitted as a team, that some exercises are graded automatically while others are graded manually within 5 to 7 business days, and that exercises must be completed before your exam result expires.
Visit the official HubSpot Academy certification page
Create an account and select your exam
Choose a test center or online proctoring option
Pay the exam fee and schedule your date
Score Scale
A percentage. HubSpot states that scores are determined automatically by its grading software, which divides your correct answers by the number of questions. There is no scaled score, no equating, and no adaptive selection of items.
Score You Need
HubSpot does not publish a pass mark, for the catalogue or for any individual exam. The only scoring mechanism it documents is that its grading software divides your correct answers by the number of questions. Any specific percentage quoted as the HubSpot pass mark does not come from HubSpot.
How It Is Calculated
Straight percent correct with no penalty for wrong answers, no partial credit, and no weighting between topics. Certifications with practical exercises are graded on two separate tracks: the exam is machine-marked instantly, while exercises are either graded automatically or reviewed manually. HubSpot states that manual grading takes 5 to 7 business days and that you can check the status inside your HubSpot account.
When You Get Results
The exam result appears immediately when you submit. HubSpot then sends both an in-app notification and an email, and offers an Email me my exam breakdown option that produces a section-by-section score report. That breakdown groups questions into correct and incorrect rather than showing them in the order you answered them, and HubSpot does not release the correct answers at any point.
- Expiry: Certifications for HubSpot products and software are valid for one year. All other certifications are valid for two years. HubSpot's terms state that, unless otherwise specified, a badge expires one year from the end of the month following the month it was granted, and that participants must renew on or before that date to keep access to the badge. Recertifying extends the badge from the recertification date rather than from the original date.
- Exercise Validity: If you pass the exam before finishing the practical exercises, the exam result lasts as long as the badge would have lasted. HubSpot recommends completing the exercises as soon as possible, because letting the exam result expire means retaking the exam as well.
- Two forms of valid ID (one government-issued with photo)
- Appointment confirmation email
- For online proctoring: webcam, microphone, clean desk, stable internet
What are the prerequisites for the HubSpot Certifications?
None for the open catalogue. HubSpot Academy is publicly available to everyone, and an account is free with no credit card required.. A HubSpot account created with an email address and a company name and URL. HubSpot does not validate the company name or URL, so any values work, but some domains are refused at sign-up, including hubspot.com, google.com, linkedin.com, facebook.com, and test.com.. A browser that can play HubSpot Academy video. If your network blocks it, HubSpot recommends whitelisting anything from app.hubspot.com/learning-center.. For certifications with practical exercises, access to a HubSpot account you can work in. The HubSpot Marketing Hub Software certification specifically requires a Professional or Enterprise subscription to complete its 9 practical exercises.. For the Agency Partner Certification, the HubSpot Marketing Software Certification is a stated prerequisite.. For the HubSpot Certified Trainer program, employment at a Gold, Platinum, or Diamond tier HubSpot Solutions Partner plus valid Inbound Marketing, Inbound Sales, HubSpot Marketing Software, and HubSpot Sales Software certifications, an accepted application, and a pass in the HubSpot Trainer Certification.. No proctoring, identification document, test centre booking, or scheduled sitting is required for any HubSpot Academy exam..
How much does the HubSpot Certifications cost?
The HubSpot Certifications exam costs Free. This includes the exam fee only, study materials are additional.
How do I register for the HubSpot Certifications?
Visit the official HubSpot Academy certification page → Create an account and select your exam → Choose a test center or online proctoring option → Pay the exam fee and schedule your date
What should I bring to the HubSpot Certifications?
Two forms of valid ID (one government-issued with photo). Appointment confirmation email. For online proctoring: webcam, microphone, clean desk, stable internet.
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