Google Analytics Certification Requirements & Prerequisites
Everything you need to know before registering for the Google Analytics Certification, eligibility, cost, format, and what to expect on exam day.
Cost
Free
Provider
Validity
12 months
Available
Global
Education
Check official exam requirements
Experience
6-12 months of relevant experience recommended
Specific Requirements
- There are none. You need a Google account to sign in to Skillshop and nothing else: no degree, no work experience, no prior certification, no application and no fee. Google labels the course Intermediate difficulty, which is guidance rather than a gate. Within the Skillshop course itself, only one of the five sections is marked Required, the section containing the assessment. The four teaching sections are marked Recommended, which means you can open the exam without completing any of them. That is a genuine option for someone who already administers Google Analytics daily, and a poor one for anyone else, because the assessment covers BigQuery export, the Data and Admin APIs, Analytics 360 features, cardinality and data thresholding alongside the reporting basics. What you do need in practice is access to a property. Google publishes a free demo account containing live Google Merchandise Store data, which covers report navigation and Explore, but gives no admin rights, so the configuration topics need a property of your own. Creating one on any site you control is free.
Number of Questions
50 questions. Google does not publish the question count for this assessment on a publicly reachable page, and the exact count appears on the assessment screen when you start. Fifty is the count consistently reported by training providers and is the figure to plan your pacing against, not a Google-published number.
Duration
75 minutes. Google does not publish a time limit specific to the Google Analytics Certification Exam on any page reachable without a Skillshop sign-in; 75 minutes is the limit Google documents for its Skillshop certification assessments in the Google Ads certifications help article. The timer starts when you begin and cannot be paused.
Question Format
Multiple choice with a single correct answer, Multiple response, where the stem states how many options to select, Scenario questions that describe a business situation and ask which report, dimension or setting answers it, Definition and terminology questions on the event-based data model, key events, scopes and cardinality
Passing Requirement
80 percent or higher. Google publishes this threshold for Skillshop certification assessments in its Google Ads certifications help article and does not publish a separate figure for the Analytics assessment. At the widely reported 50-question length, 80 percent is 40 correct answers.
How It Is Delivered
Browser-based and unproctored, taken inside the Skillshop platform at skillshop.docebosaas.com after signing in with a Google account. There is no test centre, no webcam, no identity check and no fee. Google warns that if you leave the assessment, for example by closing your browser or if your computer shuts down, the timer expires immediately and you must wait one day to try again.
Languages Offered
English, English (UK)
Visit the official Google certification page
Create an account and select your exam
Choose a test center or online proctoring option
Pay the exam fee and schedule your date
Score Scale
Percentage of questions answered correctly, reported as a pass or fail rather than a numeric score on a certificate. There is no scaled score, no percentile and no band.
Score You Need
80 percent or higher. Google publishes this threshold for Skillshop certification assessments in its Google Ads certifications help article and does not publish a separate figure for the Analytics assessment. At the widely reported 50-question length, 80 percent is 40 correct answers.
How It Is Calculated
Straight percentage correct with no equating, no item response theory, no adaptivity and no negative marking. Every question carries the same weight, wrong answers cost nothing beyond the mark, and unanswered questions score zero, which makes guessing strictly better than leaving a blank. The threshold is fixed rather than set against the performance of other candidates, so your result does not depend on who else sat it. Because the certification is versioned annually, the question bank is refreshed rather than carried forward, and Google publishes no domain weights that would let you predict how the questions distribute across the five ability statements.
When You Get Results
Immediate. The assessment is machine-scored inside Skillshop and the result appears as soon as you submit. A pass adds the certification to the Awards section of your Skillshop profile with a credential ID, from where the certificate can be viewed and printed. There is no waiting period, no manual review and no separate score report.
In raw terms: 40 of 50 questions correct at the 80 percent threshold, if the assessment is the 50 questions that training providers consistently report. Google does not publish the question count on a page reachable without signing in to Skillshop, so verify the count on the assessment screen before relying on the ten-question margin.
- Two forms of valid ID (one government-issued with photo)
- Appointment confirmation email
- For online proctoring: webcam, microphone, clean desk, stable internet
What are the prerequisites for the Google Analytics Certification?
There are none. You need a Google account to sign in to Skillshop and nothing else: no degree, no work experience, no prior certification, no application and no fee. Google labels the course Intermediate difficulty, which is guidance rather than a gate. Within the Skillshop course itself, only one of the five sections is marked Required, the section containing the assessment. The four teaching sections are marked Recommended, which means you can open the exam without completing any of them. That is a genuine option for someone who already administers Google Analytics daily, and a poor one for anyone else, because the assessment covers BigQuery export, the Data and Admin APIs, Analytics 360 features, cardinality and data thresholding alongside the reporting basics. What you do need in practice is access to a property. Google publishes a free demo account containing live Google Merchandise Store data, which covers report navigation and Explore, but gives no admin rights, so the configuration topics need a property of your own. Creating one on any site you control is free..
How much does the Google Analytics Certification cost?
The Google Analytics Certification exam costs Free. This includes the exam fee only, study materials are additional.
How do I register for the Google Analytics Certification?
Visit the official Google certification page → Create an account and select your exam → Choose a test center or online proctoring option → Pay the exam fee and schedule your date
What should I bring to the Google Analytics Certification?
Two forms of valid ID (one government-issued with photo). Appointment confirmation email. For online proctoring: webcam, microphone, clean desk, stable internet.
Ready to prepare for Google Analytics Certification?
Get the complete exam guide with study plan, tips, and practice questions.
View Google Analytics Certification Guide